About Bold Life Beauty™

Bold Life Beauty™ is a new beauty brand launching in the United States and Canada in early 2021. Founded by beauty entrepreneurs, Anthony Shelton and Giannina Ngo, with a mission to create a zero-waste beauty brand that is dedicated to providing luxury without compromising the environment. Here at Bold Life Beauty™, our mission is to live a bold life with an outlook to Believe in Opulence, Love, and Diversity.

Our initial product line will include 20+ cosmetics and skincare products that will be available through our website and select retailers in the USA and Canada. As our company grows, our products will expand into a complete international brand consisting of color cosmetics, skincare, haircare, and beauty tools. We look forward to enriching the lives of our customers and local communities through not only our products but our mission to live a bold life.

We invite you to follow our journey and connect with us online! You can easily find our social platforms at HeyBoldLife.com or when searching @HeyBoldLife. Our official website and store will be available this winter. Here’s to the future of beauty!


With love & glamour,

Anthony Shelton & Giannina Ngo
Bold Life Beauty™ - The Brand for Humanity

  • Our Giving Back Plan
  • Join the Bold Life Beauty™ Community
The Bold Life Beauty™ Founders

The Bold Life Beauty™ Team

Anthony, CEO

Anthony Shelton

Anthony is the CEO and Co-Founder of Bold Life Beauty™.  Anthony brings over 12 years of experience in beauty, entrepreneurship, sales, pro makeup artistry, leadership, management, supply chain logistics, education, graphic design, advertising, and photography.

Giannina, COO & Creative Director

Giannina "Nina" Ngo

Giannina is the Chief Operating Officer (COO) & Creative Director for Bold Life Beauty™.  Giannina is also a licensed cosmetologist in the state of North Carolina.  Her skills include over 7 years of professional luxury cosmetology experience, product education, skincare training, and more.

Tanya, HR Director

Tanya Raskett

Tanya is the HR Director for Bold Life Beauty™ with a mission to recruit, develop, train, & grow a team of dedicated professionals.  Tanya has previous experience in the beauty industry before transitioning into a human resource position.  However, that love for the beauty industry never ends.