About Bold Life Beauty™

The ever-evolving spiritual intimacy between nature and science have led to the inspiration for Bold Life Beauty™. Our focus is to rejuvenate and enhance the beauty of both our consumers and the earth by staying eco-ethical through formulation and packaging, while still maintaining the experience of luxury. The breathtaking gem tones found in our branding are inspired by nature's geode agates and natural minerals. As bold, bright, and beautiful as they are, these natural creations are the result of intense pressure and time; standing out even when they are fitting in.

We believe that luxury beauty can be a complete experience without sacrificing the global impact the beauty industry carries, in general. Our goal is to create a brand that generates zero waste and still provides the utmost luxury experience our consumers expect. This will be achieved all while giving back in a multitude of areas that create a better world and future for this generation and many to come. We are Bold Life Beauty™ -- The Brand for Humanity.

  • Our Giving Back Plan
  • Join the Bold Life Beauty™ Community
The Bold Life Beauty™ Founders

The Bold Life Beauty™ Team

Anthony, CEO

Anthony Shelton

Anthony is the CEO and Co-Founder of Bold Life Beauty™.  Anthony brings over 12 years of experience in beauty, entrepreneurship, sales, pro makeup artistry, leadership, management, supply chain logistics, education, graphic design, advertising, and photography.

Giannina, COO & Creative Director

Giannina Ngo

Giannina is the Chief Operating Officer (COO) & Creative Director for Bold Life Beauty™.  Giannina is also a licensed cosmetologist in the state of North Carolina.  Her skills include over 7 years of professional luxury cosmetology experience, product education, skincare training, and more.

Anthony, CEO

Elle Herndon

Elle is the Chief Marketing Officer (CMO) for Bold Life Beauty™ with a mission to amplify our company mission and products to the world.  Elle has a background being in front of as well as behind the camera, mixed with a passion for marketing.  She is a powerhouse of marketing and advertising skills.

Giannina, COO & Creative Director

Tanya Raskett

Tanya is the Chief Learning Officer (CLO) for Bold Life Beauty™ with a mission to recruit, train, & grow a team of dedicated professionals while maintaining the image of our growing company. Tanya has previous experience in the beauty industry before transitioning into a human resource and team development.  

Anthony, CEO

Samantha "Sam" Little

Samantha is the Chief Strategy Officer (CSO) for Bold Life Beauty™ and is passionate in sharing our company brand, mission, and products with the world. Sam is who you will find at most events and exhibits related to our brand while creating future initiatives for Bold Life Beauty™ overall.

Giannina, COO & Creative Director

Tashawn High

Tashawn is the Art Director for Bold Life Beauty™.  She is a licensed cosmetologist and editorial artist with 8+ years experience in the beauty industry.  You will find Tashawn's creations sprinkled throughout all of our images and media.


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